It creates positive customer experiences
This is experience management in future for the customer first hand during their daily shop.
It creates a great emotional bond between the customer and the brand. The primary objective is to turn satisfied customers into loyal customers and loyal customers into “enthusiastic ambassadors”. With this Dream Shopping™ is directly focussing on indirect effects such as word-of-mouth recommendations.
chance of an even more unique customer retention system
reduction of advertising / marketing costs
low cost per store
brand multipliers through the additional communication level
unique value proposition / unique selling proposition in the positioning
unique selling point